Building a successful funnel is entirely within your reach when you follow the right steps. In this blog, we’ll explore 17 proven principles that will help you create a funnel designed to convert and deliver real results. Whether you’re just starting out or looking to scale your business, this guide will unlock the secrets to building a funnel that captivates your audience and drives measurable success.
So, let’s dive into the key principles that will take your funnel to the next level.
Step 1: Call Out Your Audience
The first step in any successful funnel is to be specific about who you are talking to. You want your target audience to feel recognized from the very beginning. This can be done through copy, headlines, or subheadlines that immediately call out the group of people most likely to benefit from your offer. For example, if you’re targeting business owners looking to increase sales, make it known right away.
Key takeaway: Be clear and specific. Your audience needs to know right off the bat that your product is for them.
Step 2: Demand Their Attention
Use a big promise headline, like the National Enquirer (Example: ‘How to lose 10 Kgs in 6 Weeks Without Exercise Or Dieting...Guaranteed!’)
Key takeaway: Craft bold, unexpected headlines that demand attention and stir curiosity.
Step 3: Back up your big promise
Once you’ve made bold claims, you need to back them up. A solid subheadline should reinforce your headline and explain why your audience should believe you. Credibility is everything, and by validating your claims early on, you solidify trust with your readers.
Key takeaway: Deliver on your promises by providing context and supporting evidence for your bold statements.
Step 4: Create Irresistible Intrigue
After you’ve crafted a headline that demands attention and a sub headline which positions your big promise, it’s now time to dial up the intrigue with some bullet points. Write out 10 to 20 additional headlines and trim down to your best six. Each bullet should call out the difference pains, fears, hopes, and dreams of your target market and add an element of intrigue – such as, ‘The Little-Known Secret to _____ that ________ Don’t Want You to Know’.
Key takeaway: Keep your audience guessing and excited to discover what’s next.
Step 5: Shine a Light on the Problem
You can’t offer a solution without first identifying the problem. Clearly articulate the pain points your audience is facing. This will not only resonate with them but also establish an emotional connection.
For example, talking about struggling to find predictable clients can hit home for many business owners.
Key takeaway: Highlight your audience’s struggles, and they’ll be more invested in your solution.
Step 6: Provide a Solution
Now that the problem is clear, it’s time to offer the solution. Share how your product or service will change their situation. By presenting your offer as the ultimate fix to their problem, you tap into their desire for a better outcome. Be detailed about the specific results they can expect.
Key takeaway: Your offer should be the obvious solution to your audience’s pain points.
Step 7: Show Your Credentials
Prove to them you can be trusted, establish your credibility, and demonstrate your expertise. At this stage, your reader’s skepticism is high and must be quietened. They’re telling themselves, ‘Sure, he says he can fix my problem. That’s what they all say. I’ve been told this a hundred times.’ So, prove to them you can be trusted by showing them your credentials. For example:
Results you’ve achieved.
Successful case studies.
Prestigious companies (or people) you’ve done
business with.
The number of customers you’ve served.
Press mentions you’ve received (any and all).
Important awards or recognitions.
Your reader must feel ‘you’ve been there and done that’ with great success and that they can expect the same.
Key takeaway: Validate your authority and make it clear why people should trust you.
Step 8: Detail the Benefits
Once you've established credibility, highlight the benefits of your offer. Explain exactly how it will impact your audience's life or business. This should go beyond features; focus on the real-world results they can expect. The more tangible the benefits, the better.
Key takeaway: Paint a picture of how your product or service will transform the user’s experience.
Step 9: Include Social Proof
People trust people. Showcase testimonials, reviews, and case studies that reinforce your claims. By presenting examples of others who have benefited from your offer, you lower skepticism and increase the likelihood of conversion. Social proof should be interwoven throughout your funnel to build momentum.
Key takeaway: Leverage social proof to show that your offer works for others—and will work for your audience, too.
Step 10: Make an AK Offer
In order to convert, your offer must be: Clear and easy to understand. There should be no question as to what your audience is getting in return for their email/purchase/registration.
Value-based:
Your offer copy should be focused on how it will fill a need or solve a problem. Concise: Keeping it short and to the point will drive more conversions.
Persuasive:
If there ever was a place to bust out your
salesperson chops, your offer is it.
Irresistible:
It must be such a good offer that it’s a no-brainer for your prospect and even leaves them asking themselves, ‘How can they possibly offer so much value?’ Make it so compelling that only a lunatic would refuse!
Key takeaway: Make your offer too good to pass up by overdelivering on value.
Step 11: Add Bonuses
Everyone loves a bonus. Adding bonuses to your offer increases its perceived value. Think of bonuses as icing on the cake that takes your offer from great to irresistible. Make sure your bonuses are valuable and relevant to your audience's needs.
Key takeaway: Strategically add bonuses that elevate your offer.
Step 12: Stack the Value
Once you've introduced your bonuses, stack them in a way that emphasizes the total value of what the customer is receiving. When you present a clear and organized list of everything they'll get, you amplify the perceived value and make the purchase decision easier.
Key takeaway: Stack value to create an irresistible offer that makes saying no hard.
Step 13: Reveal the Price
Don’t shy away from revealing the price—embrace it. Show the original retail value and then present a discounted price to create a sense of urgency. Strike-through pricing can be especially effective in emphasizing the savings your audience is getting.
Key takeaway: Show how much value they’re getting by anchoring your pricing.
Step 14: Inject Scarcity
People are motivated by scarcity. If they think your product might run out or that your offer is only available for a limited time, they’re more likely to act quickly. Make sure to add a legitimate scarcity element to your offer.
Key takeaway: Create urgency through scarcity to push people toward action.
Step 15: Give a Power Guarantee
A strong guarantee reassures your audience that they have nothing to lose. Offering a money-back guarantee or a similar promise can significantly reduce risk and push hesitant buyers over the edge. Make your guarantee visible and compelling.
Key takeaway: Eliminate doubt with a strong and confident guarantee.
Step 16: Create a Clear Call to Action
Your funnel should have multiple calls to action (CTAs) scattered throughout. Don’t wait until the end to ask for the sale—invite your audience to take action at every step. This ensures that they don’t have to search for how to buy.
Key takeaway: Make it easy for people to take the next step by having frequent CTAs.
Step 17: End with a PS
Don’t underestimate the power of a postscript (PS). It’s one of the most-read parts of any page. Use it to re-emphasize your offer, reiterate the benefits, and give one final push for action. You can even use a double or triple PS to drive the point home.
Key takeaway: Leverage the PS to capture the attention of late-stage readers who skim the content.
Mastering these 17 principles will set you on the path to creating a highly profitable funnel. Whether you’re just beginning your funnel-building journey or looking to refine an existing one, these steps are the blueprint to follow. By implementing these strategies, you can ensure that your funnel not only attracts your target audience but also converts them into loyal customers.
If you're ready to implement these 17 steps and build a funnel that converts, we’re here to help! Head over to book your free demo with us or DM us on Instagram @aksocialhouse to book your free demo. Let’s work together to bring your vision to life.
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