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Danielle K White is a powerhouse in the hair industry. When she partnered with AK Social House, her Miami event sold out, her online course was successfully launched, and her brand presence reached new heights across every platform. Here’s how we helped her execute a full-scale digital takeover.
Specializing in building systems that grow influence and drive results.
THE CHALLENGE
Danielle had the vision, the brand, and the expertise.
But to scale her impact and revenue, she needed a team that could execute the backend, develop automation, build funnels, convert cold traffic, and amplify her presence online while staying true to her brand.
THE SOLUTION
Full-Service
Partnership with
AK Social House
Step 1. Course + Funnel Build
(End-to-End Execution)
Strategic Planning & Co-created the entire course framework with Danielle. Outlining modules, topics, and learning outcomes based on her transformation promise.
Course Production: Sent a media crew to her salon for professional content capture. Shot the full course, directed delivery, captured b-roll, and edited all videos for luxury high end delivery.
Backend Development: Built out a secure, high-end membership experience featuring detailed training video modules, downloadable summaries, and interactive quizzes.
Strategic Landing Page + Funnel Crafted emotionally compelling, conversion-focused copy.
Designed and built branded, mobile-friendly funnels to drive traffic to educational lead magnets with a value ladder from "free offer" to "home study course" to "in-person class" to "1 on 1 shadowing"
complete with nurturing and educational emails.
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Meta Ad Campaign Set Up: Conducted market research to target hairstylist/salon owners. Scripted, filmed, and edited scroll-stopping ad creatives. Wrote multiple variations of ad copy and launched across FB/IG. Deployed cold, warm, and retargeting campaigns with creative testing. ​
Step 2. Email Nuturing + Automation
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Built segmented nurturing sequences triggered by behavior
(e.g., watched video, clicked CTA, abandoned cart). -
Course Wrote compelling email copy that warmed leads, addressed - objections, and drove conversions.
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Automated reminders, confirmation emails, and onboarding sequences post-purchase.
Step 3. Event Marketing
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Positioned the event to create urgency and exclusivity.
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Drove cold traffic via Meta Ads directly into an application funnel.
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Created a compelling sales page and video content for the Spoke on stage to add value and further solidify brand authority.
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Sold out the entire event through digital strategy and cold-to-warm traffic conversion.
Step 4. Content Creation & Amplification
Filmed and photographed the full Miami NBR event.
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Edited behind-the-scenes footage, testimonial reels, and high-conversion content.
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Used the event content to:
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Promote future events
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Drive traffic to the course funnel
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Boost Danielle's authority and online presence
The Outcome
What Happened After We Plugged In
Sold out the Miami event entirely via cold traffic and retargeting ads.
Launched a fully automated online course with an optimized funnel.
Expanded reach and authority through content strategy and presence.
Nurtured leads with email sequences that converted cold traffic.
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Generated consistent ROI across multiple marketing channels.
What Danielle Got..
"A launch partner. A creative team.
A conversion team. And a strategic team.
AK Social House didn't just execute; they thought for me, scaled for me, and helped me grow without burning out."
What Danielle has to say about her experience with AK Social House
The Transformation:
Before vs After
Before: One of the top names in hair, with a million ideas in her head but not enough hands
After: A fully operational, automated brand machine that attracts, nurtures, and sells while she focuses on being the face.
Why It Matters for Future Clients
One If you have a vision like Danielle did, but no team to bring it to life... this is your sign.
At AK Social House, we don't just execute. We partner with visionaries to scale their brand, sell out their events, and create legacy content that keeps converting.
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